Virat Kholi has become the first ever brand ambassador of BSF. BSF stands for Border Security Force, that guards the two important Indian borders with Pakistan and Bangladesh. This is the first occasion that any central force in India has appointed any brand ambassador. At an event at officers mess in south Delhi the BSF chief Subhash Joshi said:
“His name (Virat), means “huge”, is synonymous with the force. Plus he is a rising star.”
“Virat Kohli becomes new BSF brand ambassador”
Subhas Joshi honored Virat Kholi in front of Minister of State for Home Affairs R.P.N Singh. Virat Kholi thanked the BSF for this honor by saying that he is very proud to be associated with the patriotic force which is serving the nation by guarding its national borders. Border Security Force (BSF) hopes that the Kholi’s association with them will help in increasing the positive public image of the force.
BSF thinks that Virat Kholi’s hard work, dedication, and the fighting spirit are the qualities that are similar to a BSF leader.
While expressing his thoughts about the event R.P.N. Singh said, “It is quite heartening to know that BSF has taken an initiative to reach out to the public and improve its image. This is an innovative idea and I expect all other central force to emulate it.”
BSF hopes that Virat Kholi’s achievements in cricket and the forces’ unforgettable work for insuring the national security will attract the new young generation towards BSF. It will also help in arousing positive thoughts about the force in the minds of citizens.